The top five mistakes entrepreneurs make when they market

Seth Godin 在這裡 share 了五個常見的 entrepreneurs 常犯的錯誤。
我最愛的是第三點:

Not realizing that it's your company, and your marketing
better be as good as everything else. It doesn't matter if you
don't like marketing or don't think you're good at it. Figure it
out or go home. Sooner or later, you succeed because you
were able to spread your ideas. So go to school and figure out
how it works.

Hmm.